J. Ric Gass
Ric Gass is one of the founding members of Gass Weber Mullins and well-recognized for his talents as a preeminent trial lawyer.
Mr. Gass serves as both national trial and supervising counsel for a number of insurers and self-insured corporations. While Ric has tried cases in nearly every civil substantive area, his areas of concentration include cases involving catastrophic injuries, products liability, and bad faith.
Ric’s practice is nationwide with cases that have spanned the country from Florida to Hawaii. He has tried almost 300 cases to verdict, mostly defending corporations and insurers. Mr. Gass also represents corporations and insurers as plaintiffs, and in that role, he secured the largest jury verdict in the history of the State of Wisconsin: $104.5 million.
Ric is a Fellow and 2012 President of the Litigation Counsel of America and serves on the LCA Advisory Board. He has been elected to the rank of Diplomat in the American Board of Trial Advocates and has been elected as a Fellow in both the American College of Trial Lawyers and the International Society of Barristers. He has also been elected to membership in the Federation of Defense & Corporate Counsel and the International Association of Defense Counsel and is a member of the Defense Research Institute. Ric is a past President of both the Federation and Lawyers For Civil Justice. He has been AV rated by Martindale Hubbell for over 20 years.
Mr. Gass is a past Wisconsin State Chairman and member of the Board of Directors of the Defense Research Institute and a past member of the Board of Governors for the Wisconsin Health Care Liability Insurance Plan. He has been listed in The Best Lawyers in America for over a decade and included in the prestigious international lawyer reference guide Chamber’s Guide-USA. He has also been listed as a Master of The Bench in the American Inns of Court. He has been board certified as a Civil Trial Advocate by the National Board of Trial Advocacy and holds the rank of Senior Counsel in The American College of Barristers.
In 2005, Ric was recognized by his peers as a Wisconsin Super Lawyer and been added to the Wisconsin Super Lawyers list each year since, has been listed as one of the Best of the U.S.’s “Best Class” service providers in the United States and was an initial inductee to the Wisconsin Leaders of the Law.
Mr. Gass has a B.S. degree from the University of Wisconsin-Stevens Point, with a major in Chemistry and minors in Education and Mathematics. His J.D. degree is from Marquette University Law School, cum laude, 1970 (Thomas More Scholar). He is admitted to practice in all state and federal courts in Wisconsin and has been admitted pro hac vice to practice in more than thirty state and federal courts. He is also admitted before the Court of Appeals for the Seventh Circuit and the United States Supreme Court. He has also been an adjunct Associate Professor of Law at Marquette University Law School, lecturing from 1977 to 1988 in Trial Practice, Basic and Advanced Evidence.
Mr. Gass is a national legal speaker on trial practice topics, including Winning At Trial, Handling Sympathy in Jury Trials and Handling Catastrophic Injury Cases. He is frequently a keynote speaker for state and national defense organizations. Ric has published over 28 articles and book chapters on trial techniques and tactics and has given over 225 invited presentations. He also is asked frequently to provide expert testimony on bad faith, legal malpractice, and insurance issues.
- “The best civil trial lawyer I know.” – General Counsel of a major US insurer – January 27, 2014
- “Saw that great story about you in Super Lawyers. You were the best lawyer who appeared in my court. That trial with you is my all-time favorite. Proud of your phenomenal success.” – Wisconsin Circuit Court Judge, retd. April 2015
- “Ric Gass is one of a few lawyers who can take his facts and beat you with them, or trade facts with you and beat you with your facts.”
- There are superstars in the law & there are megastars. Ric Gass is a megastar. A true mentor of the art of advocacy whose cutting edge approaches are ahead of the curve. Ric is without a doubt a lawyer’s lawyer.” – LCA Fall Meeting 10/25-26/2012
- “The A-Team of trials…approach is a template for how persuasion should be accomplished.” – LCA Fellow
- A “personality the jury wants to listen to.” – Chambers USA 2012
- “The man can talk to juries.” – Milwaukee Magazine
- “Strategy-minded” approach – “develops a timetable and sees it through to completion.” – Chambers USA 2012
- 2015: “brilliant trial attorney”
- 2014: Highly experienced; Noted for his strength in product liability and catastrophic injury litigation
- 2013: Well-respected; Recently represented the County of Maui in $1 million death in custody case defense verdict
- 2011: Excellent reputation in insurance defense matters; Specialist areas include product liability, trucking injuries and catastrophic injuries; Recently won defense verdict for Coca-Cola in a $22 million claim; Praised for his “excellent trial presence”
- 2010: Serves as national trial and supervising counsel; Regularly handles high-stakes catastrophic injury cases
- 2009: A go-to lawyer for insurance defense; “He is probably The most innovative trial attorney I have ever encountered”
- Fellow (25 years) – American College of Trial Lawyers
- Fellow (28 years) – International Society of Barristers
- Wisconsin Super Lawyer (2005-2015)
- President (1998-1999) – Federation of Defense & Corporate Counsel
- Diplomate (27 years) – American Board of Trial Advocates
- Best Lawyers in America (18 years)
- President (2003) – Lawyers for Civil Justice
- President (2012) – Litigation Counsel of America
- Cross Examination: The Four “P”s and Five Basic “Rules”
- Attacking Damages in the Catastrophic Injury Case – Part 1; For The Defense, March 2003
- Attacking Damages in the Catastrophic Injury Case – Part 2; For The Defense, April 2003
- Attacking Damages in the Catastrophic Injury Case – Part 3; For The Defense, May 2003
- What Do Monica Lewinsky and Bill Clinton Have To Do With Trial Presentation?
- Trying Cases Visually
- The Essence of Trying Cases
- The Problem With Having Really Good Cases
- Trial “After Action Reviews”
- Wisconsin Super Lawyers Q&A: Trial Dog